10 things a startup can do without a CMO
Submitted by Parth Mukherjee (@parthsm) on Thursday, 29 January 2015
Getting your marketing and communication right at the very beginning is a good way to start. There are several things that founders can do without a marketing specialist. I will highlight 10 such things that can create most impact while needing minimal effort.
So what if you do not have enough money to hire a CMO, an agency or any form of marketing support? There are many things you can do on your own. I will talk about the low hanging marketing and branding fruits that any founder can pluck without a single marketing hire. These will help a start-up start-off on the right foot and get at par with others who are a step ahead in the branding journey.
Keenness to hear about marketing and branding, and questions, tons of questions.
Parth heads the marketing team at Jifflenow and brings in considerable experience in the tech marketing space for products as well as services. In this capacity, he manages brand and marketing strategy, investments, campaigns, and product evangelism. Prior to joining Jifflenow, Parth was senior product marketer at ad tech startup, Vizury and he has also held marketing and analytics roles at Adobe, Cognizant, and Infosys. Parth blogs on ClickZ and LinkedIn; speaks on marketing and advises startups on marketing strategies. He holds an MBA in Marketing from XLRI and a Bachelors degree in Engineering from IIT Kanpur in India. He can be found on Twitter at @parthsm.